Privacy · Last updated May 25, 2026
Privacy, kept plain.
This Privacy Policy explains how natma, based in Amsterdam, the Netherlands, handles personal data under the General Data Protection Regulation (GDPR/AVG) and Dutch privacy law.
Who we are.
For this website, natma is the data controller. You can contact us about privacy at hello@natma.app. natma is operated from Amsterdam, the Netherlands.
What data we process and why.
Waitlist data
When you join the beta waitlist, we process the email address you submit, your optional name, signup source, signup date, and status information needed to manage the list. We use this to confirm your signup, prevent duplicate entries, send product and beta updates you asked to receive, and decide when to invite people into the product. The legal bases are your consent, taking steps before a possible agreement, and our legitimate interest in running a controlled beta.
Contact form data
When you contact us, we process the name, email address, subject, message, and any other information you choose to include. We use this to answer you, manage support or partnership requests, protect the website from misuse, and keep a record of business communications. The legal bases are taking steps at your request, our legitimate interest in responding and improving the service, and, where relevant, legal obligations.
Website analytics
We measure aggregate website use so we can understand whether the site is growing and which pages are useful. Our first-party analytics records daily totals by page path and referrer host. We do not use this system to store cookies, visitor IDs, raw referrer URLs, IP addresses, or user-agent strings.
Security and technical operation
Like most websites, technical systems may process request data needed to deliver pages, prevent abuse, secure the service, diagnose errors, and maintain availability. We use this only as necessary for security and operation. The legal basis is our legitimate interest in keeping the website safe and functional.
What we do not ask for
Please do not send special category data, such as health information, political opinions, religion, trade-union membership, biometric data, or criminal offence data. The website is not intended to collect that kind of information.
Retention.
Waitlist records
We keep waitlist records until you unsubscribe, ask us to delete them, or the beta waitlist is no longer needed. If you become a beta user, relevant data may become part of your product relationship and be covered by the product terms or a separate agreement.
Contact records
We generally keep contact messages for up to 24 months after the last meaningful interaction, unless a longer period is needed to handle a dispute, comply with law, or maintain necessary business records.
Analytics and technical records
Aggregate analytics may be kept for up to 24 months. Security and technical records are kept only as long as needed for security, diagnostics, fraud prevention, or legal obligations.
Sharing and processors.
We do not sell personal data. We may share personal data with authorised team members, professional advisers, authorities where legally required, and contracted processors that help us host, secure, store, maintain, communicate, and operate the website. These processors may only process data under our instructions and must protect it appropriately.
Where personal data is transferred outside the European Economic Area, we rely on appropriate safeguards recognised under the GDPR, such as adequacy decisions, standard contractual clauses, or equivalent protections.
Cookies and tracking.
The current website does not use tracking cookies for analytics. If we introduce cookies or similar technologies that require consent under Dutch or EU rules, we will update this policy and ask for consent where required.
Your privacy rights.
Your rights under the GDPR
You can ask us to access, correct, delete, restrict, or transfer your personal data. You can also object to processing based on legitimate interests and withdraw consent where processing is based on consent. Withdrawal does not affect processing that happened before withdrawal.
How to make a request
Email hello@natma.app. We may ask for information needed to verify your identity. We aim to respond within one month, unless the request is complex or we receive many requests, in which case the GDPR allows an extension.
Complaints
If you are not satisfied with how we handle your personal data, you can contact us first. You also have the right to lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens, or another competent EU supervisory authority.
Children, security, and changes.
Children
The website and waitlist are not intended for children under 16. If you believe a child has provided personal data without appropriate permission, contact us and we will take reasonable steps to delete it.
Security
We use reasonable technical and organisational measures to protect personal data. No online system can be guaranteed completely secure, but we aim to limit access, collect only what we need, and review risks as the product develops.
Changes to this policy
We may update this Privacy Policy when the website, beta, law, or our processing changes. The date at the top shows when it was last updated. Material changes will be made reasonably visible on the website.