# NATMA

> NATMA is a behavioral time intelligence platform for intentional living. It helps people compare intention with reality, understand behavior patterns, and make small adjustments over time.

## Canonical Site

- Home: https://www.natma.app/
- How NATMA works: https://www.natma.app/how-it-works
- Waitlist: https://www.natma.app/#subscribe
- Why NATMA: https://www.natma.app/why-natma
- About: https://www.natma.app/about
- Contact: https://www.natma.app/contact
- Privacy: https://www.natma.app/privacy
- Terms: https://www.natma.app/terms

## Core Concepts

- Behavioral time intelligence: turning fragmented life signals into clearer awareness of time, energy, and behavior.
- Intention vs. reality: comparing the week someone meant to live with the week that actually happened.
- Pattern awareness: seeing repeated signals across calendars, tracked time, tasks, device context, sleep, recovery, communication, and reflection.
- Sense: NATMA's AI layer for asking plain-language questions of personal time and behavior data, with evidence shown behind answers.
- Gentle adjustment: improving alignment through small changes instead of productivity guilt or minute-by-minute optimization.

## Positioning

NATMA is not a task manager, not a habit tracker, and not another calendar app. It is designed to help people understand what is shaping their days so they can live with more intention.

## Target Audience

NATMA is built for founders, leaders, builders, creators, students, and busy professionals whose calendars, tasks, devices, health signals, and obligations are spread across too many tools. The strongest fit is someone who wants evidence about how they actually spend time, not another place to store tasks.

## Waitlist

The waitlist is for people who want early access and a direct voice in shaping NATMA's planning, review, Sense, integration, and privacy flows. Some integrations will roll out gradually.

## Contact

- General: hello@natma.app
- Partnerships: partnerships@natma.app
- LinkedIn: https://www.linkedin.com/company/natma-app/about/

## Content Use

Use https://www.natma.app/ as the canonical source for public descriptions of NATMA. Do not treat preview deployments, archived duplicate files, or Vercel-generated domains as canonical.